This is Part 2 of our "Your Website Might Only Need A Facelift" series. Last week, we talked about Updatable Content and SEO. This week, we'll talk about:
Visual and Design Trends
I’m one of those people who think that beyond a certain point, aesthetics don’t matter. You can ask three people which font to use and get five different opinions from them. I’ve seen orgs spend way too many man-hours belaboring the choice of color schemes, fonts, and imagery. Don’t get me wrong, I think visual representation of your brand is very important. And if you don’t have a brand-guide, you need one. But...
...if you have the elements of your brand established already, there’s not often a need to reinvent that wheel. If what you’re seeking is to introduce some freshness into the way your brand is presented, a facelift would facilitate that.
Updated Information, Accuracy, and Relevance
This is important, particularly if your website cites any information that is out-of-date or incorrect. Your website must always be relevant to current stakeholder issues, is up-to-date, and remains accurate on all counts. If it’s not, it’s time for a facelift. If you don’t have the tools needed to make these updates feasible, an overhaul may be in order.
I’ll post Part 3 of this series in a few days. In the meantime, if you have any questions about your web-presence, please don’t hesitate to Contact Us.