This is Part 3 of our "Your Website Might Only Need A Facelift" series. Last week, we talked about Visual & Design Trends and Content Relevance and Accuracy. This week, we'll talk about Social Media Buttons and being Mobile Friendly:
Social Media Buttons
Do you need them? Yes, you need them. Particularly if you have a blog (and you probably should have a blog—but we can talk about why, later). Social media sharing buttons make it easy for your visitors to share your org’s content on every available media channel...
...(not to mention your staff and board members). If you don't have them, and depending on how your website is built, "share buttons" might be very easy to implement.
User Friendliness (Mobile-Friendly?)
User-friendliness is something of a subjective set of standards that is applied to a web-experience. In the end, you need to make sure that your web-visitors are interacting with a website that is clean and inviting, and that all the information on it is easy to find. Now here’s the real issue: More and more people (nearly 80% of them as of this writing) are accessing websites on their mobile devices. You may have a good-looking website that is built for a desktop, but if the website itself is not mobile responsive, you’ll likely lose your visitors, and in some cases, websites that aren’t optimized for mobile don’t even show up in search engines.
I’ll post Part 4 of this series in a few days. In the meantime, if you have any questions about your web-presence, please don’t hesitate to Contact Us.